When The Pound Cake Company expanded their Pound Cake Phavors to retail shelves at Gas N Go Gas Stations in Middle Georgia, they partnered with Starlyss McSlade and ToriStar Media to craft an irresistible brand presence. With her eye for detail and knack for storytelling through fine art photography, Starlyss played a key role in capturing the indulgent essence of these crave-worthy snack cakes.
The goal was clear: create visuals that would stop busy shoppers in their tracks. Starlyss’ photography highlighted the rich, golden texture and playful, modern branding that set Pound Cake Phavors apart from competitors. These stunning images became the foundation for in-store displays, social media, and marketing campaigns, encouraging customers to "Do Yourself a Phavor" and grab more than one.
The collaboration didn’t just produce beautiful visuals—it built a narrative. By focusing on indulgence in moderation, the branding struck a balance between satisfying cravings and mindful enjoyment. The result? A standout product that quickly became a favorite among Gas N Go customers, proving the power of artistry in growing a brand.